Social Responsibility and Timberland Essay Example for Free

Social Responsibility and timber EssayHow would you characterize forests exercise of its corporate power in society? Timberland uses its corporate power in society not only to make a profit, but to help others. It is a rarity for a company to go as far as Timberland has gone to make a huge difference in society. Whether participating in its City Year to receipts program that serves its communities or becoming carbon neutral, Timberland has paved the way and reflects a company that not only cares most its communities, but also cares about the environment. I would characterize Timberlands exercise of its corporate power in society as Corporate Social Responsibility. That is, timberland is being socially responsible towards society and it is acting in a way that enhances society. By exercising its power, Timberland is practicing the iron law of responsibility which says that in the massive run, those who do not use power in ways that society considers responsible will tend to lose it.Moreover, by acting in the widely distributed public interest, Timberland is following the Stewardship Principle Yes, Timberland is engaging multiple stakeholders in its business operations, starting from Timberlands management (CEO- Jeff Swartz) who is has managerial duties at Timberland and he is personally involved in the social activities sponsored by Timberland. Timberlands employees are main stakeholders who in addition to their job tasks at Timberland are participating voluntarily in its social activities.The community service organization (City Year) is another stakeholder which is supported financially by Timberland. Non-profit organizations which benefit from the grants Timberland makes annually are also stakeholders for the company. Other communities and society members who benefit from Timberlands community services activities are another set of stakeholders to Timberland. Q2) Has Timberland equilibrise its economic and social responsibilities through its vario us programs, such the Path to Service program and sustainability goals? Are the companys programs examples of enlightened self-interest?